The manufacturer is aware that its competitiveness begins by offering the best image, the most suitable service and an adequate price at the level of the product it offers, but it is also true that its main commitment is to reach as many consumers as possible, using highly expensive promotional vehicles. Therefore, the General Catalog of Furniture and Lighting, Classic and Modern, not only meets the objectives set at a "reasonable and unquestionable" price for the impact achieved, but also serves as a nexus of support for the management of the distributor, thus loyalty to the parties, with the remarkable repercussion of the interest that a potential client will demonstrate, that will always find in the pages of the "catalago" another alternative and a visual complement of his ideas for furnishing his home.