COMPANY PROFILE
Designs Magic was founded in 2007 by owner and founder Yasser Al Fayzo, a visionary
in the Saudi Ariabian interior design market. While others in the region were producing
predictable interior design solutions, Yasser had a clear and compelling vision to create
tailored and unique interior designs of exceptional quality.
With the establishment of his own small factory and studio in Riyadh, Yasser was able to be
closer to his creations, devoting himself to customizing pieces and providing his clients with
a very special, personalised service. In the four years since it’s creation, Designs Magic has
become reputed for its exceptional interiors which reflect Yasser’s careful attention to detail
and his ‘bespoke’ approach.
“I believe in getting things right first time. It would have been easy to mass produce like
everyone else but I wanted to do something special that people would talk about and
that would stand the test of time.”
By sourcing products from around the world, Yasser delivered inspirational solutions for his
discerning clients. Since 2007 Yasser has designed and delivered commercial and residential
interiors for clients such as construction giant Saudi Oger, Ministers in government and for the
palace of King Abdullah. Particularly attuned to his talents was also his client, Sheik Bital Al
Otaibi, who saw enormous potential in the Syrian and has recently formalised his endorsement
by becoming a Design’s Magic business partner.
With Yasser’s designs and service becoming increasingly in demand, Designs Magic is in the
process of expanding the business in Riyadh, with further plans in Jeddah, Qatar, other GCC
countries and Europe. Backed by notable investors in Saudi Arabia, Designs Magic is set to
open a whole new world of ‘new luxurious living’ to those in the Gulf and beyond.